Privacy Policy

This Privacy Policy explains how PropNex Realty Pte Ltd, as the official marketing agency for Lentor Gardens Residences ("we", "us", "our"), collects, uses, discloses and protects your personal data in connection with the website lg7-lentorgardensresidences.com (the "Website").

We are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and its subsidiary legislation, including the Personal Data Protection (Enforcement) Regulations 2021.

We collect personal data that you voluntarily provide to us when you register your interest through this Website. This includes:

• Full name
• Mobile number
• Email address
• Buyer profile (e.g. first-time buyer, HDB upgrader, investor, existing owner)
• Unit type of interest (e.g. 2 bedroom, 3 bedroom, 4 bedroom)

We also collect certain non-personal technical data automatically when you visit our Website, including your IP address, browser type, device type, pages visited, and time spent on the Website. This is collected via cookies and third-party analytics tools described in Section 6.

Your personal data is collected and used for the following purposes:

• To contact you regarding Lentor Gardens Residences — including pricing, floor plans, preview launch invitations and project updates
• To respond to your enquiries and provide information relevant to your interest profile
• To invite you to preview events, showflat viewings and related activities
• To analyse and improve the performance of our marketing campaigns and Website
• To comply with applicable laws and regulations

We will only use your personal data for the purposes for which it was collected, or for purposes directly related to those purposes, unless we obtain your consent or are required to do so by law.

We do not sell your personal data to third parties. We may disclose your personal data to the following parties strictly for the purposes described in Section 3:

• The developer and sales team of Lentor Gardens Residences, for the purpose of following up on your registered interest
• PropNex Realty Pte Ltd salespersons assigned to this development
• Service providers who assist us in operating this Website and managing your data (e.g. Google, Meta/Facebook), subject to their own privacy policies and data processing terms
• Government authorities or regulators, where required by law or regulation

Any third party to whom we disclose your personal data is required to protect your data and only use it for the purposes for which it was disclosed.

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. In general, this means we will retain your registration data for the duration of the Lentor Gardens Residences sales campaign and for a reasonable period thereafter.

Once your personal data is no longer required, we will take reasonable steps to destroy or anonymise it in a secure manner.

This Website uses the following third-party tools that may collect or process data about your browsing behaviour:

• Google Analytics (GA4) — to measure website traffic and user behaviour. Data is processed by Google LLC in accordance with Google's Privacy Policy. You may opt out via Google's opt-out tool.
• Meta Pixel (Facebook) — to measure the effectiveness of our advertising on Facebook and Instagram, and to enable targeted advertising. Data is processed by Meta Platforms, Inc. in accordance with Meta's Data Policy. You may manage your ad preferences at facebook.com/ads/preferences.
• Google Ads — to track conversions from our advertising campaigns and improve ad targeting. Data is processed by Google LLC.

These tools may use cookies, pixel tags or similar technologies. By continuing to use this Website, you consent to the use of these technologies. You may disable cookies through your browser settings, though this may affect the functionality of the Website.

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, use, disclosure, alteration or destruction. These measures include the use of secure data transmission (HTTPS) and restricted access to personal data within our organisation.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

Under the PDPA, you have the right to:

• Access — request access to your personal data held by us
• Correction — request correction of any inaccurate or incomplete personal data
• Withdrawal of consent — withdraw your consent to the collection, use or disclosure of your personal data at any time, subject to legal or contractual restrictions
• Data portability — request that your personal data be transmitted to another organisation in a commonly used machine-readable format, where technically feasible

Please note that withdrawal of consent may affect our ability to contact you with information about Lentor Gardens Residences. We will inform you of the likely consequences before processing your withdrawal request.

For any queries, requests or complaints relating to the collection, use or disclosure of your personal data, or to exercise any of your rights under the PDPA, please contact our Data Protection Officer:

We will respond to all requests within 30 days of receipt, in accordance with the PDPA.

You may also lodge a complaint with the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg if you are dissatisfied with our handling of your personal data.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or operational needs. Any changes will be posted on this page with an updated effective date. We encourage you to review this Policy periodically.

Continued use of this Website after any changes constitutes your acceptance of the updated Privacy Policy.